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The Coca-Cola Company Struggles with Ethical Crises INTRODUCTION As one of the most valuable brand names worldwide, Coca-Cola has generally excelled as a business over its long history. However, in recent decades the company has difficulty meeting its financial objectives and has been associated with a number of ethical crises. As a result, some investors have lost faith in the company.Warren Buffet (board member and strong supporter of and investor in Coca-Cola) resigned from the board in 2006 after years of frustration over Coca-Cola’s failure to overcome its challenges. Since 1990s Coca-Cola has been accused of unethical behavior in a number of areas, including product safety, anti-competitiveness,racial discrimination, channel stuffing, distributor conflicts, pollution,and health concerns. The company has dealt with a number of these issues, some are solved by private settlements and some by court battles, while others remain unresolved. Issues Regar...